But it still has a number of variables that you need to get right. Learn Facebook Ads best practices from a Facebook Advertising Agency. They will work for you too! 4 Facebook Ads Best Practices for 2019. We often get asked which Facebook ad placements are the best. Facebook offers you the possibility to segment your audience in different … Making it an integral part of a profitable Facebook ad. Your copy’s purpose is to convince people to take action, not impress them with your language skills. So if you do not add video to your Facebook advertising mix, then you may be leaving money on the table. They display like many other Facebook ad formats, natively in users’ News Feeds: Facebook offer claim ads are available on both mobile and desktop in three different formats: These can only be used on a website, and only by Pages with at least 400 likes. We at LYFE Marketing put these Facebook ads best practices to good use everyday. Rather, it can help you get the most out of your advertising budget if you can keep tweaking your campaign to improve it. There’s no doubt about the importance of using the right images in Facebook ads. Use simple language, and avoid jargon. Here are some useful tips to effectively leverage Facebook video based ads…. One of the best things about using Facebook ads is the fact that you are not limited to a certain type of marketing. Remove any verbosity and aim to write your Facebook ad in a way that your audience can understand. Here are three simple ways to write better converting Facebook ad copy…. This means, in order to truly succeed with Facebook advertising, you shouldn’t think of instant returns. Mainly because brands feel the more people they reach, the better results they’ll get. Let’s now look into 7 Facebook ads best practices that not only help drive targeted results, but also bring down the chances of failure. One of the best ways to get results from Facebook ads is to direct people to your website or another location where you can control the interaction. The key to creating a successful ad campaign is showing it to the right people. Users who save online offers are reminded to use them when they switch devices and again before the offer expires. Mobile Ads. When someone saves your offer, it'll appear in their Offers bookmark to use later. But it still has a number of variables that you need to get right. As the name itself suggests, Facebook leads ads are a great tool to grow … When someone saves an offer, it’s stored in their Offers bookmark to use later and reminded about it on Facebook up to three times (depending on their personal notification preferences). Swish used Facebook video and offer ads to promote a 50% discount redeemable at any 7-Eleven store in the Philippines. You need to implement Facebook ads best practices and consistently work on your campaign. So whether your Facebook ad campaign is aimed at generating more engagement, traffic, leads or sales, you need to think long-term in order to avoid losses. If your ads aren’t generating the right kind of engagement, you may have to change the visual or if it’s a video ad, try a different video. Join over 50,000 marketers who get exclusive marketing tips that we only share with our subscribers. rocket science. Some suggestions for how to make Facebook offer ads work include: There’s no minimum discount or value required, but more substantial discounts generally perform better. Offer discounts of at least 20% off typically reach more people than offers of lesser value. First, let’s learn why video is fast becoming the most important asset for any ecommerce business looking to grow. Make sure your headline is attention-grabbing and features the value of your offer. Each ad variation of your ad that you choose to split test takes you one step closer to higher profits. Whether you’re trying to generate more leads or achieve higher sales, you have to direct your users to a clear call-to-action. Facebook offers targeting tools that can help you reach the right demographics with the right … Facebook ads will only amplify rich content. Keep it Short and Lead with Value. Or else you’ll simply end up losing more than you gain. If your ads are reaching a small number of your audience, you may want to tweak your targeting strategy. They get greater reach than other ad types because users pay more attention to money-saving offers than traditional brand messages delivered through sponsored posts. You need to implement Facebook ads best practices and consistently work on your campaign. Viewing your ads’ performance data is easy in the Facebook Ads Manager: Whether it’s your first Facebook ad campaign or 100th, you should always focus on improving your ads instead of starting a fresh campaign. As a result, a lot of businesses don’t take their visuals seriously and put up an image just for the heck of it. Get in touch with your customers. Grow Your Newsletter List. It’s working out great for all those who are taking a strategic approach. Keep in mind that no matter how experienced you are, you will not get the first ad right. The idea is to reach only those users that will be interested in what you are offering. By continuing to use our website you agree to allow our use of cookies. Target Your Ideal Audience. The latest ones are on Mar 26, 2021 9 new Facebook Offer Ads Best Practices results have been found in the last 90 days, which means that every 11, a new Facebook Offer Ads Best … Slideshow ads offer an easy way to create short video ads from a collection of still photos, text, or existing video clips. Instagram vs Pinterest: Which is Best for Your Business? The reason why these leads matter is because of their potential to convert is much higher. Which naturally leads to a lower response rate and a poor ROI. Get the latest trends, tactics, and thought leadership for advertising conversion and post-click automation. A person who saves your offer will be reminded about it on Facebook up to 3 times, depending on their personal notification preferences. You could call it one of the most important Facebook ads best practices. Relevant and powerful copywriting not only helps you get more clicks to your site but also gives direction to users. 1. ... Offer Ad. Such as…. The best practices for Facebook ads are constantly changing. So if there’s a risk that the video’s message may not be understood right away, try adding some text to keep viewers enticed. If your ads aren’t getting enough clicks, you may have to work on enhancing your copy or changing the call-to-action. Facebook best practices for choosing best category suggests that you pick only the most relevant and precise category. How you handle assets depends on your role and ownership, so here's a list of different approaches you can take. In order to make targeting work, it’s important that you, as a brand, understand…. Anyone seeing your ad should have no problem knowing:— Your offer and what it is exactly about— The benefits that they can get from it— What action you want them to take. In the list of Facebook ads best practices, remarketing has its own, profound place. Then click “Continue.” In your quest to find and apply Facebook ads best practices, you shouldn’t forget the importance of having a long-term vision. Last but not the least, if you’re already experimenting with Google ads or other PPC ads with success, you may want to take that knowledge to improve your own Facebook advertising strategy. However, a good image is useless if it isn’t accompanied by an equally good copy. You want … No matter how good your gut feeling is, you should always focus on testing your way to Facebook ads success. Because this way you’ll not only decrease your chances of losing your advertising dollars, but will also get quicker results. Remember, the easier your Facebook paid ads are to understand and connect to, the more response you will receive. This will help you filter down and find those ads that actually give you a high return on your investment. Your investment in Facebook advertising will only be worthwhile when your ad actually makes an impact. ... Keep these best practices in mind when you’re creating your Facebook offer ads and you’ll be able to create offer ads that not only entice customers, but work together with your existing campaigns to move people closer to making a … Ever wonder why a stock photo doesn’t work as well as a real, natural photo? Why should you use Facebook offer ads? The more ad variations you split test, the more sure you are of your campaign. See your business efficiently grow its ROI potential by following four of the most effective Facebook ad practices used today. You can try…. Facebook is a place where people want to connect to people. Candid offers 25% off their starter kit: And Yumi offers six jars of their baby superfood for free with purchase: Photos or videos of people using a product or service often perform better than photos of a product or service by itself: (Note: Your Page’s profile picture will show next to your offer in most places, so it’s best not to use the same photo for both.). People searching on Google are generally looking for something to buy, read, etc. And those who are willing to experiment their way to success. Reach new audiences, encourage them to shop, and boost your sales by promoting an offer ad that Facebook users can’t ignore. Although Facebook’s huge community totals an average of 1.52 billion daily active users, connecting with those users from a marketing standpoint isn’t always easy. Remember, knowing your audience well goes a long way when it comes to running successful Facebook ads. Optimize for the correct objective. Before you place your ad order, though, there are some rules and best practices to consider. We use cookies to give you the best experience on our website, deliver our services, personalize content, and to analyze traffic. Offer ads help you connect with current customers and acquire new ones. New: Benchmark your post-click performance for free. This type of Facebook ad gives the business an opportunity to promote a specific offer (e.g. Keep it short. Targeting High-Quality Patients with Facebook Ads for Dentists. It not only gave you more control over the performance of your ad campaign but also helped you adjust it accordingly. Depending on the concept or goal for your ads, arrange a set of cards that are visually engaging (for photos) or enticing to watch (for videos). No, they actually created a custom audience made up of Facebook users they were sure of. You can also leverage Facebook’s Audience Insights to know your target audience better. How can I make my Facebook ads more effective? However, as Facebook grew with time, and as more and more users (and brands) started leveraging it, the competition for attention grew along with it. You need to treat your Facebook advertising as the first step to getting interested people introduced into your sales funnel. Facebook gives you the freedom to reach your existing leads by remarketing to them, which can make your advertising strategy even more impactful. In most cases, it’s in the best interest for businesses … Because the platform has clearly evolved from “build an audience organically” to “pay to play” over the years. 1. So make sure to catch their attention with a strong start. Slideshow ads have eye-catching motion, just like videos, but use five times less data. They get greater reach than... 2. Experts recommend that you shouldn’t start to compare the performance of your ads until and unless you a minimum 2,000 people have viewed your ad. This article is very helpful thanks for the information. But Facebook users that get exposed to your ads are not searching for anything, but are only browsing their newsfeed. However, things have changed since social media came into being. By leveraging Facebook remarketing, you are able to show your ads to people who have already had an interaction with your brand in the past. So spend time coming up with the right one. When Buffer wanted to increase the number of podcast downloads they were getting, they didn’t pick a random set of users and target them. People who claim in-store offer ads receive a barcode or QR code that is pulled from a mobile device at checkout: Users also get an email with the offer details, in case they prefer to print it out. And that’s exactly what happens when the image and copy don’t match. There are three things that your Facebook ad copy needs to do to work: When you have the above three elements in your copy, it’s easy to make a strong connection with your audience. From here you’ll be able to start building your first offer ad by selecting your business page and clicking Create Offer. If most people tune out so quickly, what’s the ideal Facebook video length to tell your … They can prove to be a powerful part of your core. They can make or break your campaign. The fact is, Facebook doesn’t have to be a tool that loses you money. Use calls to action: A range of call-to-action (CTA) buttons are available for Facebook and Instagram ads. Facebook charges you per impression and per click, so you have to be strategic about finding your audience. Take a look at these examples below. Whether it is targeting your ads or choosing the correct format, you can’t ignore the important areas. She is a graduate of St. Bonaventure University with a Bachelor’s degree in Journalism and Mass Communication. Facebook advertising is growing, and it is here to stay. There’s no doubt about the importance of using the right images in Facebook ads. Having said that, getting a high ROI with Facebook ads is not as easy as it sounds. Write for Your Audience, Not Yourself: When you're writing your Facebook ad copy, you should ensure it appeals to your buyer, not copy that crosses off your sales list. The last thing you want is to confuse people who you are targeting with your ad. You’re paying for an ad, so it can be tempting to cram in as much … A discount is more likely to generate sales than a traditional sponsored post that doesn’t offer any money-saving promotion. And testing your ads to find the poor ones does fall under essential Facebook ads best practices. Take a look a this Facebook ad where the image is in sync with the copy. Begin with your brand: We've noticed that ads with the best performance tend to put their key messages at the beginning of the ad. Tammy Grace C. Ballelos, Assistant Product Manager, elaborates: Trying Facebook’s offer ads for the first time, we proved that Facebook is a highly effective way to induce trial, helping to link digital marketing with offline sales directly. Most of the time, having a clearly defined audience makes more sense, neither too broad, nor too narrow. Today, we look at how to create Facebook offers, why marketers should want to, and a variety of Facebook offer ads examples. Common support topics. Even well-designed Facebook ads can fall flat without a proper CTA. In fact, according to HubSpot, those successful Facebook ads have almost the same elements. I’m sure you can … Based on what you want people to do when they see your ad, experiment with the CTA buttons available for different ad objectives and formats. Just posting on Facebook isn’t enough anymore, and unfortunately, neither are traditional Sponsored Posts in some cases. Use an audience targeting strategy that helps you refine over time. Directing prospects to a post-click landing page, rather than homepage or product page, enables you to capture their contact information to nurture them down your sales funnel: Pin your offer to the top of your Facebook Page, so visitors see it anytime on your feed. The idea is to reach only those users that will be interested in what you are offering. Boost sales. It’s one of those Facebook ads best practices that often gets ignored since it requires more effort. Schedule a product demo to learn more. Best practices for B2B Facebook ads in the interest stage The interest stage can seem like a vaguely defined step between the awareness and consideration stages. Get Visual Examples of All Major Ad Formats on Google, Facebook, LinkedIn, and More. ... Facebook Pages, Facebook events and Facebook offers within your carousel ad. To know more please refer to our. Stephanie Mialki is a Content Writer for Instapage. Facebook offer ads complement any digital marketers advertising strategy when there’s a potential purchase on the line. As the advertiser, you can see how many people are interested in your offer by viewing “Offers Saved” in your ads reporting. Offer ads are meant to get people into your stores, either online or in person.